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Apple to Raise Prices Amid Rising RAM Costs, Says Tim Cook

Tim Cook has announced that Apple will increase prices due to unsustainable RAM expenses, driven by significant memory shortages.

by Editorial Staff|Jun 17, 2026|1 MIN READ|BUSINESS & INDUSTRY

In a recent statement, Apple CEO Tim Cook addressed the ongoing challenges posed by rising RAM costs, labeling them as 'unsustainable.'

The company is reportedly facing substantial increases in memory expenses, which are impacting its pricing strategy.

As a result, Apple has indicated that price hikes are unavoidable, as it seeks to navigate these financial pressures.